Zhejiang Merchant Institute, headed by Prof. CHEN Shoucan，the former president of Zhejiang Gongshang University, was based on the first group of Key Research Center of Philosophy and Social Sciences of Zhejiang Province, called Zhejiang Merchant Research Centre and Zhejiang Merchant Museum. In June 2017, the Zhejiang Merchant Think Tank was co-founded by Zhejiang Gongshang University and Zhejiang Daily Press Group which was sooner listed in the earliest group of New Think Tank on Campus in Zhejiang.; In October 2018, it was recognized as one of the initial new think tanks in Zhejiang. In December 2020, it was selected in the China Think Tank Index (CTTI. In February 2023, China National Entrepreneur Institute was built on it.
For the purpose of "inheriting its culture, serving for its promotion and inspiring its future", Zhejiang Merchant Institute focuses on major issues on Zhejiang Merchant practically wherever in and out of China. It provides suggestions for government decision-making and consulting services for Zhejiang merchants. The institute's work includes five areas: culture, policies, innovation, globalization and digitization.
For cultural research, it explores the origin, spirit and value of Zhejiang Merchant. For policy research, it seeks its logic on the market, rules and regulations. For the innovation area, it reviews its change on technology, management and transformation. For the globalization area, it traces its roots and grows from Zhejiang to the world. For the digitization area, it describes the history and present of Zhejiang Merchant in a new perspective of digitization. It intends to be built as a reliable and remarkable think tank as the state's expected on the campus.